Sabbaq is a program for founders building tech products that serve merchants and customers. We connect your product with real merchants, provide it with a robust technical infrastructure, and offer practical expertise to help it succeed.
The program runs for 8 weeks, and admission does not require any equity stake. If your product proves its value in the market, we will discuss the most suitable next step with you: partnership, investment, or acquisition.
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Before you apply
What is the meaning of "the future of buying and selling"?
Simply put: intelligent agents working in commerce. For the merchant, they manage their store; and for the customer, they buy on their behalf. This is the topic of the first batch.
The program's journey in 8 weeks?
Week 1–2: “Identify the Problem”. You dive into market data with our specialists to know exactly who your customers are and the problem they are paying to solve.
Week 3–6: “Test with Real Users”. You deliver your product to actual merchants, tracking their behavior and development opportunities.
Week 7–8: “Refine and Scale”. You further develop your product based on the results, and increase the number of merchants using it. You end the program with real results and a clear path for the next step.
My product is an AI product, but not exactly an agent. Should I apply?
If you serve Salla merchants and touch upon store management, discovery, or smart purchasing, please apply. Alignment with the idea is more important than the designation.
Why should I pitch to you instead of growing on my own?
The hardest part of any product is reach. Salla opens the door for you to reach more than 68,000 merchants from day one, instead of spending years building that on your own.
Will you take my product or a share of it?
We are a business partner that walks with you, and based on your product and its stage: we offer partnership, integration, or acquisition. Everything is agreed upon together, and with clarity from the very beginning.
My product isn't finished yet, should I still apply?
Do you have a product that works, even with your very first customers? Come join us. Still just an idea? We love your enthusiasm, but wait for us a bit until your product is ready for us to try.
When will I get a response?
We review applications every month. If we feel there is a match, we will be happy to contact you for a short introductory call.
I don't have a profile or a formal offer.
Normal. Show us a working demo or a link we can try, and code that works speaks for itself.
