Smart Trade Accelerator

Smart Trade Accelerator

You build the product,
and Salla delivers it to the largest market

You build the product,
and Salla delivers it to the largest market

Salla's Sabbaq is an 8-week program for AI product founders, helping you test, develop, and accelerate the growth of your product with real merchants.

Salla's Sabbaq is an 8-week program for AI product founders, helping you test, develop, and accelerate the growth of your product with real merchants.

Apply now

Apply now

Apply now

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Join the first cohort · Application deadline: August 13, 2026 · Limited seats available

Join the first cohort · Application deadline: August 13, 2026 · Limited seats available

Join the first cohort · Application deadline: August 13, 2026 · Limited seats available

About Sabbaq

Not a conventional accelerator

Designed for AI product founders ready for growth in the commerce sector, Sprint gives founders everything they need over 8 weeks to take their product to the next level.

We know the market and its people

We believe in early partnership

We support promising products

+68,000 merchants from various sectors and 17 million customers

We connect you with real merchants and customers to test your product and develop it based on actual usage.

About Sabbaq

Not a conventional accelerator

Designed for AI product founders ready for growth in the commerce sector, Sprint gives founders everything they need over 8 weeks to take their product to the next level.

We know the market and its people

We believe in early partnership

We support promising products

+68,000 merchants from various sectors and 17 million customers

We connect you with real merchants and customers to test your product and develop it based on actual usage.

About Sabbaq

Not a conventional accelerator

Designed for AI product founders ready for growth in the commerce sector, Sprint gives founders everything they need over 8 weeks to take their product to the next level.

We know the market and its people

We believe in early partnership

We support promising products

+68,000 merchants from various sectors and 17 million customers

We connect you with real merchants and customers to test your product and develop it based on actual usage.

About Sabbaq

Not a conventional accelerator

Designed for AI product founders ready for growth in the commerce sector, Sprint gives founders everything they need over 8 weeks to take their product to the next level.

We know the market and its people

We believe in early partnership

We support promising products

+68,000 merchants from various sectors and 17 million customers

We connect you with real merchants and customers to test your product and develop it based on actual usage.

Why build with us?

01

Your gateway to the largest trading market

Get started with real merchants who need your product, and test it in a real-world environment from day one.

01

Your gateway to the largest trading market

Get started with real merchants who need your product, and test it in a real-world environment from day one.

01

Your gateway to the largest trading market

Get started with real merchants who need your product, and test it in a real-world environment from day one.

02

Borderless technology infrastructure

Every API you need is ready, and if you need a new API, we will develop it with you.

02

Borderless technology infrastructure

Every API you need is ready, and if you need a new API, we will develop it with you.

02

Borderless technology infrastructure

Every API you need is ready, and if you need a new API, we will develop it with you.

03

"Powered by Salla" badge

We enhance your product's market presence and give it greater credibility among merchants from the very first moment.

03

"Powered by Salla" badge

We enhance your product's market presence and give it greater credibility among merchants from the very first moment.

03

"Powered by Salla" badge

We enhance your product's market presence and give it greater credibility among merchants from the very first moment.

04

A partnership that grows with your success

If your product proves its value in the market, we will choose with you the most suitable partnership model for its stage, whether it is an investment, a partnership, or an acquisition.

04

A partnership that grows with your success

If your product proves its value in the market, we will choose with you the most suitable partnership model for its stage, whether it is an investment, a partnership, or an acquisition.

04

A partnership that grows with your success

If your product proves its value in the market, we will choose with you the most suitable partnership model for its stage, whether it is an investment, a partnership, or an acquisition.

Examples and more...

Examples and more...

What can you build?

What can you build?

What can you build?

We are looking for products that make artificial intelligence a part of every step in the merchant and customer journey.

We are looking for products that make artificial intelligence a part of every step in the merchant and customer journey.

We are looking for products that make artificial intelligence a part of every step in the merchant and customer journey.

If your product is up and running... come on over

Sabbaq is for founders who have moved past the idea stage and reached a product
or prototype ready for testing with merchants.
If you have reached this stage, you are eligible to apply.

If your product is up and running... come on over

Sabbaq is for founders who have moved past the idea stage and reached a product
or prototype ready for testing with merchants.
If you have reached this stage, you are eligible to apply.

If your product is up and running... come on over

Sabbaq is for founders who have moved past the idea stage and reached a product
or prototype ready for testing with merchants.
If you have reached this stage, you are eligible to apply.

Application stages

Application stages

Application stages

Until August 13

Submit application

Submit application

Submit application

Review and evaluation of the application

Review and evaluation of the application

Review and evaluation of the application

Notification of your evaluation result

Notification of your evaluation result

Notification of your evaluation result

If accepted, we will complete the procedures and begin the incubation phase

If accepted, we will complete the procedures and begin the incubation phase

If accepted, we will complete the procedures and begin the incubation phase

Apply now

Apply now

From early partnerships to blessed beginnings

From early partnerships to blessed beginnings

From early partnerships to blessed beginnings

Salla Ads - Sweeply

Success story

Swiply has transitioned to Salla Ads

Swiply has transitioned to Salla Ads

Swiply has transitioned to Salla Ads

We acquired Sweeply and worked with its founders to integrate it into Salla as an advertising tool serving thousands of merchants. Today, it is considered one of the fastest-growing marketing solutions on the platform.

We acquired Sweeply and worked with its founders to integrate it into Salla as an advertising tool serving thousands of merchants. Today, it is considered one of the fastest-growing marketing solutions on the platform.

We acquired Sweeply and worked with its founders to integrate it into Salla as an advertising tool serving thousands of merchants. Today, it is considered one of the fastest-growing marketing solutions on the platform.

Soon

A new deal is coming!

A new deal is coming!

A new deal is coming!

We are currently working on a second partnership/acquisition with a different product. The announcement is very soon. Our next partner could be you..

We are currently working on a second partnership/acquisition with a different product. The announcement is very soon. Our next partner could be you..

We are currently working on a second partnership/acquisition with a different product. The announcement is very soon. Our next partner could be you..

Apply now

Before you apply

What is meant by "Sabaq by Salla"?

Simply put: an accelerator for AI agents working in e-commerce. For the merchant, they manage their store, and for the customer, they buy on their behalf. This is the theme of our very first batch.

What does the program's journey look like over 8 weeks?

Week 1–2: “Identify the Problem”. You dive into market data with our specialists to know exactly who your customers are and the problem they are paying to solve.


Week 3–6: “Test with Real Users”. You deliver your product to actual merchants, tracking their behavior and development opportunities.


Week 7–8: “Refine and Scale”. You further develop your product based on the results, and increase the number of merchants using it. You end the program with real results and a clear path for the next step.

My product is an AI product, but not exactly an agent. Should I apply?

If you serve Salla merchants and touch upon store management, discovery, or smart purchasing, please apply. Alignment with the idea is more important than the designation.

Why should I pitch to you instead of growing on my own?

The hardest part of any product is reach. Salla opens the door for you to reach more than 68,000 merchants from day one, instead of spending years building that on your own.

Will you take my product or a share of it?

We are a business partner that walks with you, and based on your product and its stage: we offer partnership, integration, or acquisition. Everything is agreed upon together, and with clarity from the very beginning.

My product isn't finished yet, should I still apply?

Do you have a product that works, even with your very first customers? Come join us. Still just an idea? We love your enthusiasm, but wait for us a bit until your product is ready for us to try.

When will I get a response?

We review applications every month. If we feel there is a match, we will be happy to contact you for a short introductory call.

I don't have a profile or a formal offer.

Normal. Show us a working demo or a link we can try, and code that works speaks for itself.

Submission Form

Submission Form

Submission Form