Store owners always have many choices  for marketing their business.  Many of  these options cost a lot of time to reach the desired results, such as (content strategies and SEO), although the SEO option is cost-effective.

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More than 70% of business owners prefer to direct a large portion of their budgets toward PPC campaigns. This is not really surprising when you consider that 64.6% of consumers click on Google ads when they shop online.

Another main motivation for using PPC ads is the instant results that can come through them. If these campaigns are well designed, they bring targeted visitors and customers immediately once the ads start running. This immediate return can be more attractive than waiting for several months with organic search engine optimization (SEO) campaigns. But this does not mean that PPC campaigns are simple, rather they are more complex and require careful planning and in-depth study of every step you take, before and during execution.

34% of  marketers believe that paid search or PPC campaigns are one of the most effective marketing methods, although they are the most difficult methods to use effectively.  Therefore, in this article, we will provide you with a number of tips and guidelines that enable you to professionally use the free Google Keyword Planner tool - which Google offers to all advertisers to help them launch successful campaigns.

What is Google Keyword Planner?

Google Keyword Planner is a free tool provided by Google to help advertisers search for the keywords they need in their online campaigns, which can be used in both PPC and SEO campaigns. It allows you to discover new keywords, get keyword insights, as well as forecast keywords.

It gives you a good start to search for the most famous and powerful keywords that you can use in your campaigns. Out of all the different keyword research tools, Google's planner can help you establish the strategic structure of your Google campaign.

Keep in mind that establishing a good keyword foundation is the distinguishing factor between successful and failed campaigns. Once this foundation is in place, you can continue to expand using traffic forecasts, historical statistics, and keyword bidding features.

Why use Google Keyword Planner?

Let us first discuss why you should consider using this tool in your daily keyword research.

1) A completely free tool

With so many different tools to choose from, why not choose one that saves you a lot of money.

Many keyword research tools require paying large monthly subscriptions, so finding a tool that saves you money and gives you the results you want is an opportunity you can't miss.

2) Dual Purpose

As mentioned above, Google Keyword Planner can be used for both PPC and SEO marketing purposes. The nice thing about using this tool for SEO is that although you need a Google Ads account to access the tool, you don't need to spend any money on ads to take advantage of everything the tool has to offer.

3) Competitor Insights

Since you're able to enter URLs directly into the tool (which we'll discuss in a moment), you can enter your competitors' URL and take a look at the keywords they're using in their ads. You can then determine whether these paid promotion keywords are worth adding to your campaign accounts or not.

4) Create Google Ads campaigns easily

A feature that can sometimes be overlooked when considering which tool to use is how easy it is to add words to a "Keyword Plan." Google Keyword Planner makes it easy for marketers to instantly add keywords to their overall strategy, implement them in accounts, and start getting results. Also, learn about the most important information about e-commerce

A tour inside Google Keyword Planner

If you are a new user of Google Ads as a marketing platform, the first thing you need to do is set up a list of words that describe the product or service your company offers. To start a good small list, describe your product/service to someone who knows nothing about the company. 

These words should be ideal search queries that users online type to find your product. For example, if you sell handbags, you may want to target common searches real people try when looking to buy handbags.

But all too often, finding the right keywords that you can bid on without losing your budget seems next to impossible. Especially when competitors dominate the top ad spots with bids higher than yours. In this section, you'll learn the ins and outs of keyword research to launch your first campaign successfully.

We begin by entering Google Keyword Planner

The Keyword Planner can be accessed by clicking on the "Tools" tab in your Google Ads account, recognizable by the small wrench icon in the upper right corner.

Google provides you with two options to start searching for keywords in Google Keyword Planner: the first is