قصة نجاح
From selling mangoes to expanding into seasonal fruits
Freshies store started with a simple idea: selling mangoes online. Today, it tracks fruit seasons across all regions of the Kingdom, from the pomegranates of Al-Baha to the oranges of Hail, and delivers them fresh to your doorstep. During the Ramadan season, the store achieved a massive leap in sales, reaching a 600% growth with thousands of orders.
قصة نجاح
From selling mangoes to expanding into seasonal fruits
Freshies store started with a simple idea: selling mangoes online. Today, it tracks fruit seasons across all regions of the Kingdom, from the pomegranates of Al-Baha to the oranges of Hail, and delivers them fresh to your doorstep. During the Ramadan season, the store achieved a massive leap in sales, reaching a 600% growth with thousands of orders.
A limited product range and a focus on quality and operations is what can make your business succeed and get you to a million in the fastest way possible.
“
“
Founder of Freshiz
،
Khaled Joki
—
A limited product range and a focus on quality and operations is what can make your business succeed and get you to a million in the fastest way possible.
“
“
Founder of Freshiz
،
Khaled Joki
—
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
600%
Sales growth
From season to season
Thousands
Orders
In Ramadan
3
Products only
In the beginning
The challenge
How can an online store succeed in the fresh fruit market?
The challenge was clear: fruits are a sensitive product that requires speed in delivery and quality in storage. In addition, competition is fierce with traditional fruit shops and central markets.
Khaled Joki, the founder of Freshiz, had a previous unsuccessful experience. He started a store with 1,100 products all at once, spending 3 months adding products and writing descriptions, but the results did not match the effort invested. The project stopped.
The challenge
How can an online store succeed in the fresh fruit market?
The challenge was clear: fruits are a sensitive product that requires speed in delivery and quality in storage. In addition, competition is fierce with traditional fruit shops and central markets.
Khaled Joki, the founder of Freshiz, had a previous unsuccessful experience. He started a store with 1,100 products all at once, spending 3 months adding products and writing descriptions, but the results did not match the effort invested. The project stopped.
The solution
Khalid learned from failure. At Freshies, he started with just one product: mango.
Focus on quality and operations instead of getting distracted by dozens of products.
With Salla, he built a professional store that reflects the identity of "From farm to your door". He used the platform's tools to manage orders and shipping efficiently, especially during high-demand seasons.
The strategy was simple:
• Start with only 1-3 products
• Focus on quality and operations
• Expand gradually according to the seasons
• Prepare in advance for major seasons like Ramadan
The solution
Khalid learned from failure. At Freshies, he started with just one product: mango.
Focus on quality and operations instead of getting distracted by dozens of products.
With Salla, he built a professional store that reflects the identity of "From farm to your door". He used the platform's tools to manage orders and shipping efficiently, especially during high-demand seasons.
The strategy was simple:
• Start with only 1-3 products
• Focus on quality and operations
• Expand gradually according to the seasons
• Prepare in advance for major seasons like Ramadan
Salla tools that made a difference
Freshies used a variety of Salla tools to build customer loyalty and increase the repurchase rate:
1
Cashback (Wallet)
Allows customers to keep a store credit balance for use in future purchases.
2
Loyalty Points
3
Gifting System
4
Order and Shipping Management
Salla tools that made a difference
Freshies used a variety of Salla tools to build customer loyalty and increase the repurchase rate:
1
Cashback (Wallet)
Allows customers to keep a store credit balance for use in future purchases.
2
Loyalty Points
3
Gifting System
4
Order and Shipping Management
Growth and Expansion
From mangoes, Freshies expands to track fruit seasons
In all regions of the Kingdom:
• Al-Baha Pomegranate • Al-Ahsa Lemon
• Hail Pomegranate • Qatif Almond
• Hail Orange • and other seasons
Every season is a new opportunity for growth. The store does not only sell fruits, but
sells an experience: fresh fruits from the Kingdom's farms delivered to your doorstep.
Growth and Expansion
From mangoes, Freshies expands to track fruit seasons
In all regions of the Kingdom:
• Al-Baha Pomegranate • Al-Ahsa Lemon
• Hail Pomegranate • Qatif Almond
• Hail Orange • and other seasons
Every season is a new opportunity for growth. The store does not only sell fruits, but
sells an experience: fresh fruits from the Kingdom's farms delivered to your doorstep.
Ramadan: The Golden Season
For Freshies, Ramadan is not just a month, but the golden season.
Demand is doubling, and people are looking for fresh fruits for their Iftar and Suhoor tables.
The results were exceptional:
• Sales growth of 400% to 600% compared to regular seasons
• Thousands of orders during the month
• Expansion of the customer base
But success in Ramadan requires preparation in advance. Khalid advises every merchant entering Ramadan to
have someone to help them prepare orders, because the numbers multiply unexpectedly.
Ramadan: The Golden Season
For Freshies, Ramadan is not just a month, but the golden season.
Demand is doubling, and people are looking for fresh fruits for their Iftar and Suhoor tables.
The results were exceptional:
• Sales growth of 400% to 600% compared to regular seasons
• Thousands of orders during the month
• Expansion of the customer base
But success in Ramadan requires preparation in advance. Khalid advises every merchant entering Ramadan to
have someone to help them prepare orders, because the numbers multiply unexpectedly.
Tips from Khaled for New Merchants
Start small:
Do not start with more than 3 products. Focus is more important than variety.
Quality over quantity:
A few high-quality products are better than hundreds of medium-quality products.
Get ready for the seasons:
Ramadan is a golden season, but it requires preparation. Expect a decrease in anticipated orders.
Tips from Khaled for New Merchants
Start small:
Do not start with more than 3 products. Focus is more important than variety.
Quality over quantity:
A few high-quality products are better than hundreds of medium-quality products.
Get ready for the seasons:
Ramadan is a golden season, but it requires preparation. Expect a decrease in anticipated orders.
ابدأ قصة نجاحك مع سلة
Supported in:
Saudi Arabia
United Arab Emirates
All rights reserved to Salla Holding Company © 2026
920034002
مكة، المملكة العربية السعودية
info@salla.sa
Supported in:
Saudi Arabia
United Arab Emirates
All rights reserved to Salla Holding Company © 2026
920034002
مكة، المملكة العربية السعودية
info@salla.sa
Supported in:
Saudi Arabia
United Arab Emirates
All rights reserved to Salla Holding Company © 2026
920034002
مكة، المملكة العربية السعودية
info@salla.sa