قصة نجاح
Where Indian authenticity meets the vision of modern commerce
In the highly competitive world of abayas, Amira Al-Faraj managed to carve out a unique position for her brand, "Al-Alya." She was not just an abaya merchant, but a visionary who sought to blend the authenticity of Indian civilization—with its aesthetics and intricate embroidery—with the traditional Gulf abaya.
قصة نجاح
Where Indian authenticity meets the vision of modern commerce
In the highly competitive world of abayas, Amira Al-Faraj managed to carve out a unique position for her brand, "Al-Alya." She was not just an abaya merchant, but a visionary who sought to blend the authenticity of Indian civilization—with its aesthetics and intricate embroidery—with the traditional Gulf abaya.
"Salla wasn't just helpful, it provided solutions to problems and boosted growth through its tools and support. Today, 80% of my sales have come through Salla's tools."
“
“
Amira Al-Faraj, founder of Al-Alia Abayas
،
—
"Salla wasn't just helpful, it provided solutions to problems and boosted growth through its tools and support. Today, 80% of my sales have come through Salla's tools."
“
“
Amira Al-Faraj, founder of Al-Alia Abayas
،
—
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
600%
نمو المبيعات
من موسم لآخر
80%
from sales
Via Salla support tools
3
Templates
She bought it to continuously improve the store
2018
The beginning of the dream
From passion to a distinctive brand
The challenge
How can an ambitious female merchant run an abaya store with unique Indian designs without an integrated platform to help her manage orders, invoicing, and reporting?
The challenge was clear: building a website was too expensive and difficult for a beginner merchant, and the only alternative was exhausting manual work.
Previously, there was no platform focused on order management, invoicing, and reporting. Amira relied on WhatsApp and Instagram to receive orders, which was a manual process that drained time and effort.
Each conversation took at least two minutes to collect product details, size, color, as well as shipping and delivery information.
Amira says: "Gathering this data was extremely tiring for me and my team." She did not have a dedicated staff; instead, her sisters and family members were the ones supporting her. This manual system was a real obstacle to the store's growth and expansion.
The challenge
How can an ambitious female merchant run an abaya store with unique Indian designs without an integrated platform to help her manage orders, invoicing, and reporting?
The challenge was clear: building a website was too expensive and difficult for a beginner merchant, and the only alternative was exhausting manual work.
Previously, there was no platform focused on order management, invoicing, and reporting. Amira relied on WhatsApp and Instagram to receive orders, which was a manual process that drained time and effort.
Each conversation took at least two minutes to collect product details, size, color, as well as shipping and delivery information.
Amira says: "Gathering this data was extremely tiring for me and my team." She did not have a dedicated staff; instead, her sisters and family members were the ones supporting her. This manual system was a real obstacle to the store's growth and expansion.
The solution
Amira joining Salla was a radical turning point in her business career.
She describes it as "a very, very exceptional experience in every sense of the word."
With Salla, she built a professional store that reflects the "Aaliyah" identity with its unique Indian designs.
The platform provided her with integrated tools that automated everything: from issuing invoices and shipping bills, to organizing, preparing, and managing orders professionally. Even listing product data became easy and seamless.
The solution
Amira joining Salla was a radical turning point in her business career.
She describes it as "a very, very exceptional experience in every sense of the word."
With Salla, she built a professional store that reflects the "Aaliyah" identity with its unique Indian designs.
The platform provided her with integrated tools that automated everything: from issuing invoices and shipping bills, to organizing, preparing, and managing orders professionally. Even listing product data became easy and seamless.
Salla tools that made a difference
Amira didn't just settle for basic solutions; she delved deeper into Salla's tools to achieve growth:
1
Targeting abandoned carts
Through the "Cartat" app, one of the Salla apps, she was able to recover a large percentage of hesitant customers. Amira says: "Here, I am demonstrating the customer's value to me; as a merchant, I need you, and you are among the special customers."
2
Offers and Bundles
3
Easy Payment (Tabby and Tamara)
4
Improve Store Appearance (Themes)
5
Marketing Tools
Salla tools that made a difference
Amira didn't just settle for basic solutions; she delved deeper into Salla's tools to achieve growth:
1
Targeting abandoned carts
Through the "Cartat" app, one of the Salla apps, she was able to recover a large percentage of hesitant customers. Amira says: "Here, I am demonstrating the customer's value to me; as a merchant, I need you, and you are among the special customers."
2
Offers and Bundles
3
Easy Payment (Tabby and Tamara)
4
Improve Store Appearance (Themes)
5
Marketing Tools
Growth and Expansion
"Salla is not just a help, no, it provided solutions to problems and helped in growth by using the tools and aids."
"Today, when a merchant offers a product, they don't just offer a product on its own; they offer a customer experience, they offer generous quality, they offer prosperity, they offer growth with the help of the Salla team."
Growth and Expansion
"Salla is not just a help, no, it provided solutions to problems and helped in growth by using the tools and aids."
"Today, when a merchant offers a product, they don't just offer a product on its own; they offer a customer experience, they offer generous quality, they offer prosperity, they offer growth with the help of the Salla team."
Tips from Amira for Merchants
Nothing is difficult:
No matter if your business is emerging or advanced, the solutions are always right before your eyes.
The customer makes a difference:
Today, customers can distinguish between an advanced merchant and one who does not strive for improvement.
Present an experience:
The customer doesn't just buy a product; they also need entertainment, experience, and quality.
Tips from Amira for Merchants
Nothing is difficult:
No matter if your business is emerging or advanced, the solutions are always right before your eyes.
The customer makes a difference:
Today, customers can distinguish between an advanced merchant and one who does not strive for improvement.
Present an experience:
The customer doesn't just buy a product; they also need entertainment, experience, and quality.
ابدأ قصة نجاحك مع سلة
Supported in:
Saudi Arabia
United Arab Emirates
All rights reserved to Salla Holding Company © 2026
920034002
مكة، المملكة العربية السعودية
info@salla.sa
Supported in:
Saudi Arabia
United Arab Emirates
All rights reserved to Salla Holding Company © 2026
920034002
مكة، المملكة العربية السعودية
info@salla.sa
Supported in:
Saudi Arabia
United Arab Emirates
All rights reserved to Salla Holding Company © 2026
920034002
مكة، المملكة العربية السعودية
info@salla.sa