2 minutes read
Mecca - Rarely is a Saudi home devoid of "Al-Aseel"; a name that has accompanied generations in their thobes and undergarments until it became a part of their daily details. Today, the brand is transferring this experience to e-commerce via the "Salla" platform, putting its products directly in the hands of its customers across various regions of the Kingdom and countries of the world.
Since its launch in 1987 (1407 AH), backed by the Al-Jedaie family's expertise in the textile trade dating back to 1970, Al-Aseel has established its presence as the most prestigious name in the thobe and undergarment industry in the Kingdom; from Al-Aseel thobes with their collections for men, youth, and children, to the undergarments and undershirts that have become a daily choice for millions of Saudis.
Today, Al-Aseel produces more than 60 million pieces annually, using more than 7 million meters of fabrics and cottons. Its products reach consumers through more than 2,000 clients covering all regions of the Kingdom, in addition to distributors in the Gulf, Europe, Africa, and the United States of America. This digital expansion via Salla comes to bring this presence one step closer to the customer, with a simpler purchasing experience and more advanced marketing tools.
Mohammed Al-Katheeri, Marketing Director at Al-Aseel Company, said: "We chose Salla to simplify the shopping process for the customer, in addition to the abundance of marketing tools and diverse integration options."
For his part, Nawaf Hariri, Founder and CEO of Salla, said: "Al-Aseel is a name known to every Saudi household, and we are proud that this prestigious brand chose the Salla platform to transition its daily presence to the digital experience. This collaboration reflects the platform's ability to enable authentic national brands to reach their customers with an easier shopping experience and to support their growth inside and outside the Kingdom."
This step reflects the growing role of e-commerce in enabling long-established Saudi brands to bring their products closer to their customers and expand their presence, while Salla continues to enable tens of thousands of stores and brands to grow inside and outside the Kingdom.
About Al-Aseel
A Saudi company established in 1987 (1407 AH), it is considered the most prestigious name in the thobe and undergarment industry in the Kingdom, with fabric trade expertise of the Al-Jedaie family dating back to 1970. It produces more than 60 million pieces annually using more than 7 million meters of fabrics and cottons, and its products reach customers inside the Kingdom and distributors in the Gulf, Europe, Africa, and America.
About Salla
Salla is a leading Saudi platform in e-commerce solutions, considered the first e-commerce platform in Saudi Arabia, and the largest in the Middle East, with more than 65,000 active merchant stores and a sales volume exceeding 45 billion riyals from Salla stores. Salla allows merchants to create their online stores and link them to an integrated ecosystem of payment, shipping, inventory management, and marketing solutions.
