In the contexts of creativity and innovation in entrepreneurship, especially e-commerce, there is a triangle of glory that comes together in a brief saying: “Care about people, products, and profits” in that order. Perhaps it is a simple phrase, but it aims far beyond its appearance, especially since your concern for people is the most difficult corner of the triangle, because if you do not give them enough attention, the products and profits will have little to no value. 

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What does caring about people mean in creativity and innovation in entrepreneurship?

Creativity and innovation in entrepreneurship start from your care for people, which is synonymous with workplace eligibility. The more you care for them, the more the company's environment becomes a good place to work, and ultimately, to produce. Companies grow and expand, and most of them collapse for this exact overlooked reason: that people were not at the top of the pyramid. With expansion and spread, leaders may ignore the competent individuals who exert maximum effort in executing tasks, and their creativity may be strangled by bureaucratic constraints; thus, the structure collapses.

American businessman and investor Ben Horowitz, founder of a Silicon Valley venture capital firm, says: ”If your company is a good place to work, you too may live long enough to reach your glory“. Therefore, you must build a distinctive brand.

How do you make the place good to work?

Here are these essential steps:

Practice passing on the "reason" behind what you want from your team, and do not just settle for "what they should do".

As the company expands and tasks diversify, each individual begins to set their own list of priorities, as they see fit. Certainly, what the CEO finds necessary will not be understood unless its importance is clearly stated as part of the company culture in all its manifestations. It is an extended chain, so it must be clear to everyone alike. Always.

The difference between life and death within companies is the amount of love for what you practice.

When things are at their best, you find that there are many reasons to stay in your job and foster creativity and innovation in entrepreneurship, including:

• Your career path is wide and promising; the expansion of companies is a harbinger of expanding career opportunities within them.

• Everyone envies you for being in a successful company.

• Your resume increases in value just by adding your current profession inside a strong company at the peak of its prosperity and fame.

• And yes, even your pocket grows and prospers subsequently.

If things go wrong, everything mentioned above becomes a convincing reason to leave work. And let's be realistic, what keeps you—in a similar situation—on the job, besides the need for employment, is that you love your work. Now, do you still doubt the effectiveness of caring for people?

People are the backbone

The established idea that individuals are the backbone of companies is repeated in several articles and studies. Indeed, specialists indicate that employee happiness affects the success of their company, and the most important reason for the contagion of happiness starts from the "quality of communication" internally among employees, allowing them the opportunity to speak about opportunities, benefits, and challenges, in addition to providing them with an environment that listens and understands their grievances and fears. It also allows them space for professional growth and career development by providing training tools that improve the quality of creativity and innovation in entrepreneurship.

Incoming reminder!

Your major investment in the training process is nothing but saved success, the fruits of which you will harvest in your subsequent matches later.

It might cross your mind, is training really that important?

Imagine that you are now forced to terminate an employee's services. How do you know—for certain—that the employee understood the professional requirements of their job and failed to meet them? Well, the best answer in this case is that you clearly defined the requirements and accurately passed on expectations when you trained the employee for this position.

Why should you train them?

Let's list the reasons in points:

Improving productivity.

Working effectively where the equation is as follows: Let's assume you spend two hours preparing a half-hour training session, totaling 8 training hours for 10 individuals. Next year, they will apply what they trained on in double your preparation and training hours. If the work performance in the company improves by even 1%, this is enough to increase your profits in record time as a result of passing on "experience" and following the best marketing strategy, and this will test the power of creativity and innovation in entrepreneurship thereafter.

Performance management

It will be easy to track performance and make periodic improvements; what can be measured can be managed.

Product quality

Training makes the team keep pace with the market, thereby improving the product quality in line with market needs and consistent with the company's culture, and following the latest product marketing methods.

Employee retention

A number of management articles in the field of marketing and entrepreneurship indicate that the reasons leading to leaving work—other than economic reasons—include:

1. They hated their manager: due to the absence of guidance and career development.

2. Employees learned nothing new during their professional journey.

Therefore, the best step you take to improve the company's outputs starts with the things most related to your employees; managing the knowledge and skill they need to complete their work in a satisfactory manner. And they will be in their most active states to work and learn to acquire new skills and enhance creativity and innovation in entrepreneurship. Also, sales and customer relations skills play an important role.

Andy Grove says: ”There are only two ways a leader can improve the output of their team: motivation and training“ .. and now; do you still doubt the importance of investing in people, creativity, and innovation in entrepreneurship?