TikTok Business Extension
Start your business with Salla, and TikTok will help you boost your sales
In just one step through your store - launch your campaigns using Salla Ads with extra benefits
All of this happens automatically after linking your store
Everything you need is now on Salla… a direct integration between your store and TikTok that boosts your campaigns and delivers them faster.
Log in with your TikTok account or create a new one in the same step.
Select the organization and ad account through the TikTok partner flow.
Choose an existing pixel or create a new one without hassle.
Starting now, your store data will be sent to TikTok automatically, without any need for manual uploads or intervention on your part.
Every interaction made by the customer is recorded, from visiting the product to adding it to the cart, through payment and up to completing the purchase (CAPI + Pixel).
The catalog updates automatically, and Salla creates the catalog for you, continuously feeding it with all your products.
Integration steps
1
Link your store
Go to your Salla store dashboard ← Marketing ← Tracking Tools ← TikTok, then click "Link your account".
2
Create or link a TikTok business account
You can create a business account or connect it to the TikTok Business extension. Make sure to create a TikTok user account if you don't already have one.
3
Automatic link of pixel and catalog
Your store will be automatically linked to the pixel and catalog on your TikTok account.
Every passing second is worth data and sales
Don't miss the chance—link your store today before you start your campaign
Do I need to delete previous apps to connect TikTok?
No need for that. Once you link your account with the new TikTok extension, the system will automatically recognize your current account and adopt the linked organization and pixel without any intervention from you.
How can I make sure the integration is working?
Wait 24 to 48 hours for synchronization. After this period, log in to "TikTok Ads Manager" → "Events Manager", and ensure that activity data is appearing, such as: PageView, AddToCart, Purchase using Pixel and CAPI
What are the events that Salla sends to TikTok?
Salla automatically sends your store's key events to TikTok, including: • Product views • Add to cart • Initiate checkout • Purchase completion • In addition to other relevant user behaviors to improve targeting and conversion performance.
What is happening with the TikTok catalog?
When linking the account, a catalog of your own is automatically created within TikTok, linked directly to your Salla store, and updated daily without any manual intervention.
How often is the catalog feed updated?
The catalog is automatically updated once daily to ensure product data is always consistent and up to date.
Who are the suitable users for this feature?
The feature is suitable for all new merchants and merchants who have not previously advertised on TikTok, regardless of their subscription level. Early activation helps collect more data about events and purchasing behavior, which improves ad targeting in the future.
Are there any fees or charges for using this feature?
Never. The feature is completely free, and was developed in partnership between Salla and TikTok to provide easy and effective marketing integration for all merchants.
